McDonald's ending AI drive-thru ordering

McDonald's restaurant

Photo: Pascal Deloche / The Image Bank Unreleased / Getty Images

WHAT? I have to order my food from a real person? Huh? What? That's apparently going to be my new life in the drive-thru lane as McDonald's has informed franchisees that it is ending an artificial intelligence drive-thru order taking program. In a message obtained by Restaurant Business Magazine, McDonald's USA Chief Restaurant Officer Mason Smoot said, "after a careful review, McDonald's has decided to end our partnership with IBM on AOT (automated order taking) and the technology will be shut off in all restaurants currently testing it, no later than July 26, 2024." The testing began at more than 100 locations dating back to 2021. Smoot continued, "while there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly." He added, noting that the company will make "an informed decision on a future voice ordering solution by the end of the year." And, give me a large fries and and an orange drink with that! (that's my line)*


Sponsored Content

Sponsored Content